Why Machinery Dealers Should Pay Attention to the Fine Print

Todd Janzen authored the "Precision Perspective" in the Winter 2017 issue of Precision Farming Dealer Magazine, titled "Why Machinery Dealers Should Pay Attention to the Fine Print." Here is an excerpt:

Buried in the Dept. of Justice’s (DOJ) lawsuit to block John Deere’s acquisition of The Climate Corporation’s Precision Planting division is one paragraph that got my attention:

…On Nov. 3, 2015, Deere announced that it had agreed with The Climate Corp. to acquire Precision Planting for $190 million, subject to a carve-out of some assets and adjustments. Concurrently, Deere announced that it and The Climate Corp. had entered into an exclusive data-sharing agreement that provides The Climate Corp. near real-time access to data collected from Deere equipment. The data-sharing agreement offers Monsanto considerable value in addition to the $190 million that it will receive from Deere…

This “data-sharing” paragraph is not mentioned anywhere else in the lawsuit. 

See more at Precision Farming Dealer.